Sub-60-second speed-to-lead
Every enquiry is contacted within 60 seconds during business hours. Industry data shows this alone delivers a 21x qualification uplift versus a 30-minute response window.
For Developers
Sales velocity, on your terms
A specialist new-build brokerage built around certainty buyers, sub-60-second response times, and a 5,000-strong qualified London database. We place stock the way developers actually need it placed.
Request a mandate conversationFor Developers
Sales velocity, on your terms
New-build sales velocity is not a marketing metric. It is a funding metric. Every day a unit remains unsold, construction finance charges interest. Every reservation that collapses costs you marketing spend, legal fees, and relaunch damage. Renowned Homes exists to lift those metrics where developers need them to move: faster enquiry response, tighter qualification, higher exchange-to-reservation ratio, and a buyer profile your board will actually approve.
5,678Qualified leads in database
84Transactions last year
14Specialists on the team
<60sFirst-response speed
What you get
Built for velocity
AI-scored qualification
Our CRM filters portal noise from genuine intent using a proprietary scoring model. You receive reservations from pre-qualified, mortgage-aware buyers, not Rightmove browsers.
A 5,000-buyer London database
Over 5,678 active contacts across first-time buyers, investors, and international clients. Segmented by budget, timeline, persona, and preferred area. New launches are placed against a warm audience, not a cold acquisition.
Certainty of exchange
We prioritise buyers who arrive mortgage-agreed, solicitor-instructed, and ready to exchange within 21 to 28 days. Certainty-to-exchange is the metric developers quietly care about most.
International reach
Active presence across the Gulf, South-East Asia, and Europe. Our Dubai operation is live and growing. Remote viewings, FX-structured exchanges, and non-resident mortgage introductions built into the process.
Transparent reporting
Weekly mandate reports: enquiries logged, viewings completed, reservations placed, reasons for fallout. Monthly strategic review with your head of sales. No black-box marketing agency theatre.
How it works
How a mandate runs with us
- 01
Scheme briefing
We review the development, target buyer profile, competitive set, pricing strategy, and sales velocity target. This becomes the brief for every buyer conversation.
- 02
Campaign build
Landing page and lead capture, CRM segmentation, paid acquisition plan (Meta + Google), email nurture sequence, WhatsApp workflows. Live within 14 days of signature.
- 03
Launch to warm database
We pre-announce to our qualified database 7 to 14 days before public launch. First reservations are typically placed before Rightmove listings go live.
- 04
Sales execution
Every enquiry qualified within 60 seconds. Viewings structured by your team or ours. Reservations placed, progressed to exchange through our transaction support.
- 05
Pipeline management
Weekly written report. Monthly strategic review. Quarterly pricing and incentive recalibration based on velocity data. Transparent, accountable, course-correctable.
- 06
Close-out or phase continuation
As the final 15% of units approaches, we negotiate structured close-out incentives with your sales director. Exit stock, unbroken blocks, and bulk deals managed as separate workstreams where helpful.
What We Deliver
The Sales Velocity Engine
Most new-build sales agencies are lead-response desks with a showhome rota attached. The Renowned Sales Velocity Engine is a five-layer system designed to compound: buyer acquisition, instant qualification, structured advisory, transaction support, and portfolio follow-on. Every layer reinforces the next. The result is a sales operation your funders and your board can both defend.
<60sLead response SLA
21-28 daysTypical exchange window
8-12Touchpoints in nurture
24/6Coverage (active hours)
The layers
A complete go-to-market system
Buyer acquisition
Paid acquisition (Meta + Google + LinkedIn for investor-facing stock), organic content, email nurture to existing database, partner referral network (wealth managers, IFAs, mortgage brokers). Cost per reservation tracked weekly.
Lead response & qualification
Sub-60-second first contact, 24/6 coverage across working hours. AI-scored qualification filters portal noise. Serious buyers escalated to specialist within 10 minutes.
Advisory selling
Structured consultative framework: scheme vs competitor set, unit-level price-per-sqft analysis, incentive stack, mortgage AIP, reservation-to-exchange planning. Buyers do not leave a viewing without a next step.
Transaction support
Specialist conveyancer introductions, stage-payment-aware mortgage broking (Lifetime Capital partnership), pre-completion snagging coordination. Fall-through rate kept materially below market average.
Portfolio follow-on
Every completed buyer enters a long-cycle nurture sequence. Second-purchase, referral, and investor-portfolio-expansion opportunities captured systematically. Your CRM asset keeps working after completion.
Transparent reporting stack
Weekly written report (enquiries, viewings, reservations, exchanges, fall-outs with reasons). Monthly strategy session. Quarterly pricing review. Real-time dashboard access on request.
How it works
The five-layer system
- 01
Layer 1: Acquisition
Multi-channel paid and organic. Database activation to warm segments. Partner introductions. First 10 to 20 enquiries typically within 72 hours of live campaign.
- 02
Layer 2: Qualification
Sub-60s response. AI scoring. Specialist human follow-up within 10 minutes for scored-hot leads. Non-qualified buyers filtered out, not pursued.
- 03
Layer 3: Advisory
Viewing, floor plan walk-through, comparable evidence review, AIP support, incentive explanation. Reservations placed from a position of informed decision, not emotional impulse.
- 04
Layer 4: Transaction
Conveyancer introduction, mortgage broker coordination, pre-completion snagging. Exchange typically within 21 to 28 days of reservation.
- 05
Layer 5: Follow-on
90-day post-completion nurture. Second-purchase and referral activation. Investor portfolio expansion. Developer gets enhanced lifetime value from every buyer.
Track Record
The numbers, the schemes, the coverage
We work with the developers buyers trust. Berkeley Group, Barratt London, Fairview, Ballymore, and selected international partners including Damac, Binghatti, and Aldar. Our database, our team, and our operational infrastructure have been built specifically for the new-build market. This is the measurable detail behind that claim.
5,678Qualified contacts in CRM
84Transactions completed last year
14Specialists on the team
95%Average asking achieved (new build)
91%Resold above purchase (2yr)
<60sLead response SLA
21-28 daysTypical exchange window
9+Active developer partnerships
Developer partnerships
Who we work with
Berkeley Group
Active placement across Kidbrooke Village, Royal Arsenal Riverside, South Quay Plaza, Woodberry Down, and further schemes. Our largest volume partnership.
Barratt London
Active placement across Eastman Village, Hayes Village, Wembley Park Gardens, Colindale Gardens, and further schemes. Strong family and first-time-buyer alignment.
Fairview New Homes
Commuter-belt and outer-London stock. Strong yield story for investor clients, strong affordability story for first-time buyers.
Ballymore
Waterfront and high-density Zone 1/2 schemes. International investor audience alignment.
International partners
Damac, Binghatti, Aldar. Selective placement where the buyer profile and the operational requirements align with UK-based representation.
Manchester & South-East reach
Extended coverage into North-West regeneration and the London commuter belt. Selective, not opportunistic: we only take mandates we can genuinely service.
Partner Portal
Live mandate intelligence
The Renowned Homes Partner Portal gives your sales director a single pane of glass across every mandate we run for you. Weekly and monthly reports are replaced by always-live data: enquiry volume, qualified lead count, viewings booked, reservations placed, exchanges completed, and cost-per-reservation by channel. We are currently rolling the portal out to existing partners in waves. Request access below.
Portal features
Inside the partner portal
Always-live mandate dashboard
Your live metrics across every scheme we represent: leads, viewings, reservations, exchanges, cancellations, and reasons.
Channel-level performance
Breakdown by acquisition channel (Meta, Google, organic, database, partners). Cost-per-reservation tracked and compared to your mandate targets.
Buyer-profile analytics
Aggregated, anonymised view of buyer types reserving in your development: persona, budget band, mortgage position, source.
Direct team access
Message your dedicated specialists. Shared workspace with your head of sales, your marketing director, and our team.
Commercial terms at a glance
Current commercial arrangement, performance against agreed tiers, invoicing and payment history, all in one view.
Confidential by default
Secure role-based access. Individual buyer data redacted by default. Compliant with UK data protection requirements.
FAQ
Questions, answered
What mandate types do you accept?
Sole agency, multi-agency, exit stock, bulk allocation for investor clients, and off-market placements. Each is priced and structured differently; we recommend the right model after the scheme briefing.
What geographies do you cover?
Greater London (all zones), the commuter belt (Slough, Reading, Luton, Watford, Dartford), and Manchester via our North West partnership. We do not take mandates we cannot genuinely service.
What are your fees?
Commercial arrangements are agreed per mandate and typically reflect scheme size, exclusivity, and sales velocity targets. Usually expressed as a percentage of exchange price, with optional performance tiers. Shared openly at the first conversation.
Do you run our marketing, or just our sales?
Both, or either. We can operate as a full-funnel specialist (campaigns, lead capture, nurture, sales) or as an end-of-funnel partner (buyers only). The integrated model consistently delivers stronger velocity because message and mechanism align.
How do you protect our brand and pricing?
All marketing runs under your brand guidelines. Pricing and incentive communications are approved by your sales director before going live. We flag under-performers fast so you can course-correct before broader damage.
Can you support international buyers?
Yes. Our Dubai presence and UAE/SE-Asia buyer relationships are active. We handle remote viewings, digital reservations, FX-structured exchanges, and introductions to non-resident mortgage brokers.
Can we use our own marketing agency alongside you?
Yes. The Velocity Engine is modular. We can run the full stack, or plug into your existing agency's acquisition layer and handle qualification + sales only. We agree the scope at briefing.
Do you build the landing pages?
Yes. A dedicated development landing page, branded to your scheme, with CRM lead capture, WhatsApp deep-link, and call tracking. Live within 14 days of mandate signature.
How do you handle after-hours enquiries?
Automated 60-second acknowledgement with a booked call-back slot for the next business hour. Human specialist follow-up before 10am the next working day. Industry-beating response coverage.
What CRM do you use?
GoHighLevel, configured for new-build sales velocity. Your weekly reports are generated from this single source of truth. Your sales director can be given read-only access on request.
Can we speak to an existing developer reference?
Yes, at the mandate-conversation stage. We respect the confidentiality of existing commercial relationships and introduce references once both sides have agreed to explore a formal partnership.
Do you publish case studies?
Selectively. Most developer work is covered by confidentiality clauses. We publish anonymised case studies with explicit permission; individual scheme data is shared under NDA on request.
How do you measure your own performance?
Weekly: enquiries, viewings, reservations, exchanges. Monthly: cost per reservation, fall-out rate, average velocity. Quarterly: cumulative scheme performance versus the mandate targets agreed at briefing.
What is your fall-out rate?
Below industry average for new build, by design. Our buyer qualification model filters weak reservations upfront. Specific mandate-level figures are shared in commercial conversation, not published.
Who can request portal access?
Active Renowned Homes mandate holders. We can grant access per role: sales director, marketing director, head of land, finance. Scope tailored at onboarding.
Is buyer personal data visible in the portal?
No. The portal shows aggregated and anonymised buyer data. Individual buyer data remains held in our CRM under appropriate data-protection terms, disclosed only where legally required for transaction progression.
How do we get onto the portal if we are not yet a partner?
Start with a mandate conversation. Once a commercial arrangement is agreed and a scheme is live, portal access is provisioned within 14 days as part of onboarding.
What happens if we end the commercial relationship?
Portal access ends when the final mandated scheme completes. Historical mandate data is retained for audit and, where you request it, exported to you in a portable format.
